Baebear | Our Story


At Baebear, we believe every family deserves the best — without paying more than they should.

Baebear Singapore was founded in 2020 with one clear mission: make high-quality baby formula, health supplements, and family wellness products genuinely affordable and accessible to every family in Singapore. What started as a focused range has grown into one of Singapore's most trusted online stores for baby and family health — carrying more than 1500 types of products sourced from Australia, Europe, the UK, and around the world, covering every life stage from pregnancy and newborn through to toddler and the whole household.

100% Authentic. Every Product. No Exceptions.

Every single product on Baebear is authentic — sourced directly from brands, authorised distributors, and trusted international suppliers. We do not carry grey market goods. By going direct and cutting out unnecessary middlemen, we are able to offer the best prices that are consistently lower than most pharmacies and online marketplaces in Singapore, without ever compromising on authenticity or quality.

For select brands, we go even further. Baebear is an authorised ecommerce partner for multiple brands such as Swisse, Nestlé NAN, and Move Free etc. — meaning you get the genuine article, backed by the brand itself.

Internationally Sourced. Carefully Curated.

Today, Baebear carries a wide range of trusted brands and family essentials across supplements, baby care, milk powder, skincare, personal care, mum & kids products, home essentials, and more. 

Our range spans trusted names from across the globe — including Swisse and Blackmores from Australia, BioGaia probiotics from Sweden, Sambucol black elderberry from the UK, and skincare essentials like Cetaphil Baby, Aveeno Baby, and CeraVe. New brands are added regularly, always chosen with one question in mind: would we give this to our own families?

Everything Your Family Needs, Under One Roof

  • Infant formula and toddler milk — Nestlé NAN, Aptamil, Bellamy’s Organic, Kendamil and other leading brands
  • Pregnancy vitamins and supplements — Swisse, Blackmores, Healthy Care, Opitfast, Bioglan and more
  • Kids' essential and immunity — BioGaia, Sambucol, Jack n Jill, Nature’s Way, Natures Aid, Gaia and others
  • Baby and family skincare — Cetaphil Baby, Aveeno Baby, CeraVe, Sukin, QV, Sebamed, Perspirex, EZZ and more
  • Joint and mobility supplements — Move Free, Caltrate, NC2 and more
  • Everyday nutritional supplements - Nestle Optifast, Myprotein, Life Space, Voost for the whole family

Our Mission

Made by Us, Built for You

Beyond the brands we carry, Baebear also develops our own in-house range — including ultra-gentle baby wet wipes and home and living essentials. Every product we put our name on is rigorously safety-tested and held to the same standard as everything else on our shelves.

Because at Baebear, every product we carry, every price we set, and every decision we make starts with you and your family.

Where to Shop Baebear

You can shop Baebear directly on our official website at baebear.sg.

Baebear is also available on Shopee Singapore, Lazada Singapore, Tiktok Singapore, Amazon Singapore, Mummys Market, Ishopchangi and GrabMart Singapore, so customers can choose the shopping platform that is most convenient for them.

Whether you are shopping for baby products, supplements, milk powder, skincare, or family essentials, Baebear is here to help you find authentic products at better value.

Frequently Asked Questions

  • Yes. Baebear Singapore focuses on authentic supplements, baby products, milk powder, skincare, and family essentials sourced from trusted suppliers.

    Product authenticity is very important to us, especially for products used by babies, children, parents, and families.

  • Baebear operates mainly online and reduces unnecessary middleman, retail shopfront, and overhead costs.

    This allows us to offer selected products at more affordable prices while still focusing on authenticity, quality, and customer trust.

  • Baebear sells a wide range of supplements, baby products, milk powder, skincare, personal care, mum & kids essentials, home essentials, and family wellness products.

  • You can find baby skincare, baby shampoo, baby lotion, baby wet wipes, infant formula, toddler milk powder, breastmilk storage bags, milk powder storage bags, kids’ supplements, probiotics, and other baby essentials.

  • Baebear carries trusted supplement brands such as Swisse, Blackmores, Healthy Care, BioGaia, Sambucol, and more.

  • Baebear carries skincare and baby care brands such as Cetaphil Baby, Aveeno Baby, CeraVe, Sukin, QV, and more.

  • Yes. Baebear develops our own in-house baby and family products, including baby wet wipes, baby skincare, breastmilk storage bags, milk powder storage bags, and home essentials.

    Our in-house products are designed to offer practical features, good quality, and better value for Singapore families.

  • You can shop Baebear products on baebear.sg, Shopee Singapore, Lazada Singapore, Tiktok Singapore, Amazon Singapore, Mummys Market, Ishopchangi and GrabMart Singapore.

    We recommend that you buy from the website as we are at least 10% cheaper than traditional ecommerce platform. :)